Even more than previous generations, Millennials are willing to ‘put their money where their mouth is’ when it comes to building relationships with socially responsible businesses — both as consumers and as prospective employees. Consider the following research from The Gen Y Project:
- 74% surveyed indicate they are more likely to pay attention to a company’s overall messages when they see that the company has a deep commitment to a cause.
- Nine out of 10 Millennials say they are likely or very likely to switch from one brand to another (price and quality being equal), if the second brand is associated with a good cause.
- 79% of Gen Y’s want to work for a company that cares about how it impacts and contributes to society.
- 64% say their company’s social/environmental activities make them feel loyal to that company
- 56% would refuse to work for an irresponsible corporation
With Baby Boomers leaving the workforce in large numbers, it is Generation Y that will be filling in the the employment gap left in their wake. Does your business have an updated plan for attracting this young new consumer and employee base, that reflects the differences between this generation and the ones that came before?
BrainMatch can help. Because corporate social responsibility is important to Millennials, what better way to build a relationship with them than by helping them develop their portfolio with real world projects that support their educational goals? And, in the meantime, you get the added bonus of getting real work accomplished.
Who says being a good citizen doesn’t pay?